Having won five awards at the Property Marketing Awards in the last two years, including a Grand Prix, we've had time to reflect on what makes a great campaign in the current market.
Do you punch above your weight in media coverage or do your competitors receive a higher profile than you? Making sure you stay ahead of the game is straightforward, if you know how.
Good content can help you build brand awareness and authentic two-way relationships with the people that matter - your customers.
You may be getting used to hearing words like AI, blockchain, VR, (the list goes on). But how does this actually impact you?