The Collection: Summer 2019

The Collection: Summer 2019

An image of our FPCG digital magazine The Collection - summer 2019 edition

In this edition we explore what makes a brand. Delving into the concept of 'identity', we look at ways organisations can build a distinctive, credible and compelling offer.

In this latest edition you'll learn:

  • How to create a brand identity that stands out from the competition
  • What social channels are best for building brand
  • How to make ordinary experiences extraordinary
  • Getting the most out of the media
  • Why tone of voice is crucial to your brand development

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Frank Whiffen
Frank Whiffen
Frank is in the fortunate position of looking after marketing for a marketing agency. He has been agency side for ten years working across a range of sectors, from investor comms through to food and drink. Before that he marketed chocolate (whilst resisting the urge not to devour the stock).
Get in touch with me