London digital and marketing agency

FPCG Friday Focus

Ferrier Pearce Creative Group Friday Focus
Written by
2 minutes

FPCG Friday Focus

M&S launch Style Finder: the retailer has launched a new feature on its mobile website, which aligns with their ‘digital-first’ approach and makes it easier for customers to browse their online store. Users can upload a photo of a fashion item they’re inspired by and search through similar looks.


LinkedIn Live: LinkedIn has launched a live video tool, so businesses and professionals can share live coverage directly from conferences and events. While it’s only available in the USA at the moment, it’s a feature that will no doubt be rolled out elsewhere as more platforms invest in video technology.


Twitter’s edit button: Twitter’s co-founder has revealed that the company is thinking about an option that could allow users to alter their tweets.


Amazon moments: the online retail giant has launched a cross-platform solution that enables marketers to create cost-per-action (CPA) campaigns on their website or app.


Google responsive display ads: Google has announced some updates to its RDA campaigns, which will improve reporting functionality and enable marketers to add YouTube content.  

Like this article? Share it