FPCG Friday Focus #2

FPCG Friday Focus #2

2 minutes

M&S launch Style Finder: the retailer has launched a new feature on its mobile website, which aligns with their ‘digital-first’ approach and makes it easier for customers to browse their online store. Users can upload a photo of a fashion item they’re inspired by and search through similar looks.

 

LinkedIn Live: LinkedIn has launched a live video tool, so businesses and professionals can share live coverage directly from conferences and events. While it’s only available in the USA at the moment, it’s a feature that will no doubt be rolled out elsewhere as more platforms invest in video technology.

 

Twitter’s edit button: Twitter’s co-founder has revealed that the company is thinking about an option that could allow users to alter their tweets.

 

Amazon moments: the online retail giant has launched a cross-platform solution that enables marketers to create cost-per-action (CPA) campaigns on their website or app.

 

Google responsive display ads: Google has announced some updates to its RDA campaigns, which will improve reporting functionality and enable marketers to add YouTube content.  

Ferrier Pearce Creative Group Friday Focus
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Hayley Clark
Hayley Clark
Hayley has over a decade of experience, starting out as a journalist before moving into digital content and strategy. She has worked with clients across a variety of sectors (from property and finance to FMCG), specialising in content marketing and helping brands find their tone of voice.
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