FPCG Friday Focus #2

FPCG Friday Focus #2

2 minutes

M&S launch Style Finder: the retailer has launched a new feature on its mobile website, which aligns with their ‘digital-first’ approach and makes it easier for customers to browse their online store. Users can upload a photo of a fashion item they’re inspired by and search through similar looks.


LinkedIn Live: LinkedIn has launched a live video tool, so businesses and professionals can share live coverage directly from conferences and events. While it’s only available in the USA at the moment, it’s a feature that will no doubt be rolled out elsewhere as more platforms invest in video technology.


Twitter’s edit button: Twitter’s co-founder has revealed that the company is thinking about an option that could allow users to alter their tweets.


Amazon moments: the online retail giant has launched a cross-platform solution that enables marketers to create cost-per-action (CPA) campaigns on their website or app.


Google responsive display ads: Google has announced some updates to its RDA campaigns, which will improve reporting functionality and enable marketers to add YouTube content.  

Ferrier Pearce Creative Group Friday Focus
Like this article? Share it
Hayley Clark
Hayley Clark
Hayley has over a decade of experience, starting out as a journalist before moving into digital content and strategy. She has worked with clients across a variety of sectors (from property and finance to FMCG), specialising in content marketing and helping brands find their tone of voice.
Get in touch with me