In the spotlight: meet Maria

In the spotlight: meet Maria

5 minutes
Maria Kalavrezou creative designer Ferrier Pearce Creative Group

Meet Maria, our creative designer... 

SO MARIA, WHAT WERE YOU DOING BEFORE FPCG?

I have been working in design for a good few years now. Before FPCG, I did a stint of freelancing to get to know some agencies around London after moving centrally from Surrey. I had previously worked for Ogilvy for a couple of years, where I dealt with some pretty big names like Vodafone, Mastercard and Iron Mountain, and gained a lot of experience in a fast-paced, demanding agency environment. Before that, I worked with two friends for Kaisu, our own agency startup, for a couple of years, where the clients were smaller, but meant more involvement as we had to source and manage them, as well as design, print and deliver. I’ve definitely tried to keep it varied!

WHAT'S THE BEST THING ABOUT WHAT YOU DO?

I love working with our team to bring our ideas to life and take great pride in seeing the final result. The marketing and advertising industry is constantly changing and evolving, and I enjoy the challenge of not only keeping up, but trying to stay ahead of the current. It keeps things exciting, and delivering the most innovative ideas and creative to our clients gives me a lot of job satisfaction.

TELL US ABOUT ONE OF YOUR WORK HIGHLIGHTS

When I first started at FPCG, I was allocated a large and tricky project for a client with a particularly extensive and complicated brand. After a lot of careful studying of their guidelines and application, we not only produced great results the client was very happy with, but went on to win an award for all our work as well. It was a baptism of fire, but great to look back on.

FAVOURITE BOOK?

I enjoy a variety of different genres, but the theme that has always stood out to me has been about rebellion. Animal Farm, 1984, and The Handmaid’s Tale are classics, but I recently read Be More Pirate by Sam Conniff Allende, who has worked for some well-known agencies. In it, he relates the history of piracy to modern day rebellion and challenging the oppressive norm, which I find very inspiring, so definitely a stand-out for me at the moment.

FAVOURITE BISCUIT?

I make a mean melomakarono, which is a Greek Christmas biscuit soaked in a cinnamon honey syrup. Nothing says Christmas like a melomakarono with your coffee.

TOP ADVICE YOU'VE EVER BEEN GIVEN?

A couple of years out of uni, at the height of the recession, I was having a hard time catching my first break. I managed to get a last minute tattoo at a convention from an artist who was lesser-known at the time and has since gone on to achieve world recognition. While talking to him about my situation he said: “Just keep working for what you want. If you just keep practicing and working towards something, you’ll eventually get there. That’s all there is to it.”. It’s a fairly obvious piece of advice, but for some reason his work ethic and tough-love approach always stuck with me and driven me to achieve all the things I have so far.

 

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Hayley Clark
Hayley Clark
Hayley has over a decade of experience, starting out as a journalist before moving into digital content and strategy. She has worked with clients across a variety of sectors (from property and finance to FMCG), specialising in content marketing and helping brands find their tone of voice.
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