In the spotlight: meet Marina

In the spotlight: meet Marina

5 minutes
Marina Popova social media manager at Ferrier Pearce Creative Group
SO MARINA, WHAT WERE YOU DOING BEFORE FPCG?

I have been working in social media for a while now and in a variety of sectors, the most recent being commercial property. Before that, I managed social for a music festival, which, as you can imagine, was a lot of fun.

WHAT'S THE BEST THING ABOUT WHAT YOU DO?

Many things! I love how dynamic social is, there is always so much to learn and discover. I also love that it gives me an opportunity to be creative and execute campaigns in an easier way than some other forms of marketing. But most of all I love the community aspect of social and making direct connections with people, I find it very rewarding.

TELL US ABOUT ONE OF YOUR WORK HIGHLIGHTS

We create a variety of property marketing social campaigns and I love knowing that some people have found their dream home through our efforts. Buying a house is such a big decision and knowing that I helped, even a little bit, feels great.

FAVOURITE BOOK?

I love reading and if I can’t read a physical book (when I am cycling to work) I will be listening to an audiobook. I go through stages, reading anything from books on philosophy or wellness, to autobiographies and poetry. A couple of books that have made an impact on me recently are ‘Sapiens' and 'Homo Deus’ by Yuval Noah Harari. I just love books that propose a new way of looking at the world, challenging the norm and creating opportunities to change perceptions. It’s fun to think about something in a new way, whether I agree with it or not.

FAVOURITE BISCUIT?

I always prefer chocolate over a biscuit, but if I had to choose one then I’d go for a biscuit covered in dark chocolate.

TOP ADVICE YOU'VE EVER BEEN GIVEN?

I can’t think of anything specific, but I remember plenty of situations when people inadvertently helped me to realise something which I try to live by. When I was growing up I heard a similar story told by many people, many different times: someone would share a memory of how they were offered some kind of a new opportunity, or experience, that was potentially challenging and involved change, and they didn’t take it. I promised myself not to be afraid of opportunities and make sure of saying ‘yes’ more, even if the prospect is scary or involves extra work. I still believe in this principle today and it has served me well!

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Hayley Clark
Hayley Clark
Hayley has over a decade of experience, starting out as a journalist before moving into digital content and strategy. She has worked with clients across a variety of sectors (from property and finance to FMCG), specialising in content marketing and helping brands find their tone of voice.
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