Hornbeam joins the FPCG family

Wednesday 18 January 2017

It's been a great start to the year for FPCG and we're delighted to announce the launch of our new division. Hornbeam is a specialist full service marketing and communications agency and adds a new sector specialism to the Group. The agency will be focusing on agriculture, food chain and outdoor industries and will offer public relations, advertising, print, digital, and social media services.

Hornbeam's new Managing Director, Rebecca Dawson, joins FPCG with nearly 15 years of marketing and communications experience in the agricultural and rural industries, both in-house and agency-side. She has worked with national and global brands in the agrochemical, veterinary, machinery, seed and events sectors; including Agrii, BASIS, Dow AgroSciences, Haymarket Media Group, Merial Animal Health, New Holland Agriculture, Sulky Burel, and Tozer Seeds. Emily Hutson has also joined Hornbeam as Client Relationship Manager.

"It's an exciting time to launch a specialist agency. Agriculture is the base for the entire food and outdoor sector, which is recognised as the UK's largest single industry," says Rebecca. "There are extensive opportunities here, as people increasingly seek a deeper connection to the great outdoors, for health, well-being and recreation, and want a better understanding of where their food is produced. The Hornbeam team members are deeply rooted in the sectors that we serve, with decades of combined experience and genuine personal interest in farming and the great outdoors. I'm delighted to have joined FPCG and look forward to leading the new Hornbeam team and business."

FPCG Executive Chairman, Nigel Ferrier, adds: "We are delighted to have started a new specialist agency within the Ferrier Pearce Creative Group. Hornbeam's focus on agriculture and outdoor industries fills a gap in our portfolio and we look forward to working with Rebecca and her team to deliver exceptional marketing communications."

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